Logo, voice and guidelines built to be used, not framed.
- Logo and wordmark
- Color and typography
- Visual language
- Motion identity
- Brand guidelines
- Rebrand and refresh
Visual identity from the mark to the motion, developed by agents that explore at volume and a creative director who chooses. Delivered as living guidelines in Branday OS, so the brand holds at scale.
Why identities break
The guidelines are a PDF. The brand is on a hundred screens.
A beautiful identity is approved, the PDF goes out, and six months later there are four shades of the blue, two logo lockups nobody authorized and a social feed that looks like a different company.
Branday builds identity as a system from day one. Explored at volume by the agents, chosen by a creative director, and delivered as living guidelines in Branday OS that every output is checked against.
By the numbers
Results you can point to.
15+
identities and rebrands delivered
— Branday delivery data, 2025
4.8/5
average approval rating
— Client approval surveys, 2025
6 wks
from kickoff to a launched identity
— Across Branday projects, 2024 to 2025
What we offer
Every element of how a brand looks and sounds.
Channel-tailored
An identity that holds on every surface.
- Digital product and webComponents, icons and UI states
- Social and contentTemplates that keep the feed coherent
- Packaging and retailPrint-safe and shelf-legible
- Video and motionA moving identity, not a static logo
- Environments and eventsLarge format and wayfinding
- Internal and cultureDecks, documents and the office
Runs on Branday OS
An identity the agents check every output against.
Your logo rules, palette, type, visual language and motion live in Branday OS as constraints, not suggestions. Every ad, page and pack the agents produce is built inside them, and the creative director keeps the system evolving.
- Context
01 Brief
Strategy, ambition and what has to change. The OS adds everything the brand has looked like so far.
- Agent Hub · Strategy
02 Strategy agent
Translates positioning into visual territories and the role of each element.
- Agent Hub · Content
03 Content agent
Explores marks, palettes, type and language at volume inside each territory.
- Watchman
04 Creative director
Chooses, refines and writes the system. Signs off on the identity and its rules.
How we work
An identity team that ships the system, not just the logo.
- 01
Territories in two weeks
Two or three visual directions, each shown across real touchpoints.
- 02
Explore wide, choose carefully
The agents generate hundreds of options. The creative director picks and refines.
- 03
Agents plus a creative director
The agents carry exploration and production. A named director owns the identity.
- 04
Test on real surfaces
The identity proven on the website, the pack, the deck and the feed before launch.
- 05
Living guidelines
Loaded into Branday OS and a shareable site, updated as the brand grows.
Questions
Frequently asked questions.
What is included in branding and identity?
Logo and wordmark, color and typography, visual language, motion identity, living brand guidelines and, when needed, a rebrand rollout plan.
How long does an identity take?
About six weeks from kickoff to a launched identity, including guidelines. A refresh can be faster.
What format are the guidelines in?
Living guidelines in Branday OS, plus a shareable guidelines site and the source files. No PDF that goes stale.
Who owns the identity?
You do, including all source files, type licenses arranged in your name and the guidelines.
Do we need brand strategy first?
An identity is only as good as the positioning it expresses. If you have a strategy, we start there. If not, brand strategy comes first and runs in the same OS.
How much do the agents do versus the creative director?
The agents explore and produce at volume. The creative director chooses, refines and writes the system. The taste is human.
Can you roll out the new identity across everything we have?
Yes. Templates and toolkits and the production services apply the identity to every touchpoint, in the same OS.
How is it priced?
By subscription. See the pricing page for the current plans.
Make sparks happen
Start with territories. See your brand three ways in two weeks.
