Creator content that sells, not just posts.
- Creator sourcing
- Briefs and guidelines
- Affiliate program
- Usage rights
- Whitelisting for paid
- Reporting
Sourcing, briefing, rights and payment for creators and affiliates, run as a program. Briefs written from your brand's memory, content you can use in paid, and results read in orders.
Why creator programs leak
Fifty creators, fifty briefs, zero attribution.
Gifting goes out. Some posts come back. Nobody knows which ones sold anything, the rights expired before the ad ran, and the brief was a DM that said have fun with it.
Branday runs creators as a channel. Briefs from your brand's memory that leave room for the creator, rights that cover paid, affiliate codes that attribute, and a monthly read of who sold.
By the numbers
Results you can point to.
120+
creators briefed and paid
— Branday delivery data, 2025
4.8/5
average approval rating
— Client approval surveys, 2025
2.1×
average return on creator spend
— Across Branday projects, 2024 to 2025
What we offer
Everything between the creator and the order.
Channel-tailored
Creators for every stage of the funnel.
- TikTok and InstagramNative content with affiliate attribution
- YouTubeReviews and integrations with lasting search value
- TikTok Shop affiliatesCreators who sell in-app
- Paid socialCreator content whitelisted and scaled
- Your site and emailUGC where the decision happens
- Live shoppingCreators as hosts, in the same program
Runs on Branday OS
Briefs that know your brand, creators who know their audience.
Creators, briefs, rights and results live in Branday OS. The agents write briefs from your voice and match creators from what sold before, and the program lead decides who gets briefed.
- Context
01 Brief
Products, goals and budget. The OS adds brand voice, past creators and their results.
- Agent Hub · Strategy
02 Strategy agent
Matches creators to audience and ranks them by expected return.
- Agent Hub · Content
03 Content agent
Writes the briefs, the guidelines and the affiliate terms in your voice.
- Watchman
04 Program lead
Manages the creators, the rights and the payments. Reads the results monthly.
How we work
A creator program that pays for itself.
- 01
Audit in week one
Past creators, content, rights and attribution, with the gaps ranked.
- 02
Sourcing round
A vetted list of creators for your audience, with rates and real reach.
- 03
Agents plus a program lead
The agents brief and match at volume. A named lead owns relationships and the number.
- 04
Rights and whitelisting built in
Every piece of content arrives ready for paid and your site.
- 05
Monthly read
Who delivered, who sold and who gets re-booked.
Questions
Frequently asked questions.
What is included in creators and affiliates?
Sourcing, briefing, affiliate setup, usage rights, whitelisting for paid, payments and monthly reporting. The creative direction and the contracts are included.
Which platforms?
TikTok, Instagram, YouTube and TikTok Shop for content and affiliates; Impact, ShareASale, LTK and similar for programs you already run.
How do you choose creators?
Audience fit, brand fit and real engagement, read by the agents from data and confirmed by the program lead.
Does it connect to live shopping and paid?
Yes. Creators can host your live shows and their content feeds your paid program, in the same OS.
Do you handle contracts and payments?
Yes. Terms, rights and payments run through us or your affiliate platform, with a clean paper trail.
Can we use the content in ads?
Yes, because the rights are negotiated upfront. Every brief states where the content can run and for how long.
How do you measure it?
Orders attributed by code and link, plus the value of content delivered for paid, by creator and by month.
How is it priced?
A subscription for the program, separate from creator fees. See the pricing page for the current plans.
Make sparks happen
Start with a sourcing round. See who your audience already listens to.
