Repeat-purchase flows that pay for the first order.
- Flows and automations
- Campaign calendar
- SMS program
- Segmentation
- Design system for email
- Deliverability
Welcome, post-purchase, winback and replenishment, written in your voice and designed in your system. Agents keep the flows fresh, a lifecycle lead keeps them profitable.
Why lifecycle stalls
The flows were set up once. In 2022.
The welcome series still mentions a product you discontinued. The winback goes out at day 90 because that was the default. The SMS list has never had a message that was not a discount.
Branday treats owned channels as the cheapest revenue you have. The agents write and design from your brand's memory, the flows get refreshed on a cadence, and every send is read for revenue, not open rate.
By the numbers
Results you can point to.
17%
average lift in revenue from owned channels
— Branday delivery data, 2025
4.8/5
average approval rating
— Client approval surveys, 2025
350+
emails and texts shipped
— Across Branday projects, 2024 to 2025
What we offer
Every message between the first order and the next.
Channel-tailored
Built on the platform you already pay for.
- KlaviyoFlows, segments and the full campaign calendar
- Braze and IterableCross-channel lifecycle for larger teams
- Attentive and PostscriptSMS programs with real creative
- HubSpot and SalesforceB2B nurture and lifecycle
- Mailchimp and Customer.ioLean setups, done properly
- Your own stackIf it sends, we can design and write for it
Runs on Branday OS
Flows that know your customer's last order.
Every send, segment and result lives in Branday OS. The agents write the next one from your voice and what performed, and the lifecycle lead decides what goes out.
- Context
01 Brief
Goal, audience and offer. The OS adds voice, past sends and what each one earned.
- Agent Hub · Strategy
02 Strategy agent
Plans the calendar and the segments against revenue, not volume.
- Agent Hub · Content
03 Content agent
Writes and designs every email and text inside your system.
- Watchman
04 Lifecycle lead
Approves, schedules and reads the results. Nothing sends unread.
How we work
A lifecycle team that treats the inbox as a store.
- 01
Audit in week one
Flows, calendar, segments and deliverability, with the revenue gaps ranked.
- 02
Flows first, then campaigns
Fix the automations that run every day before planning the sends.
- 03
Agents plus a lifecycle lead
The agents write and design at volume. A named lead owns the calendar and the number.
- 04
Monthly calendar, weekly sends
Planned a month out, adjusted every week to what is working.
- 05
Report in revenue
Revenue per recipient, by flow and campaign, reconciled with your store.
Questions
Frequently asked questions.
What is included in email and SMS revenue?
Flow strategy and build, a campaign calendar, SMS, segmentation, an email design system and deliverability. Design and copy are included, not a separate line.
How often do flows get refreshed?
Quarterly by default, and whenever a product, price or positioning changes in your OS.
Can our team build emails themselves?
That is what the email design system is for. On-brand modules they can assemble without a designer.
How fast can you start?
Audit in week one, the first refreshed flows live within the first month.
Which platforms do you support?
Klaviyo, Braze, Iterable, Attentive, Postscript, HubSpot, Salesforce Marketing Cloud, Mailchimp and Customer.io among others. We work in your account.
Do you handle SMS compliance?
Yes. Consent, quiet hours and opt-out are built into every program before the first send.
How do you measure success?
Revenue per recipient and revenue from owned channels as a share of total, reconciled with your store. Open rates are a diagnostic, not a goal.
How is it priced?
By subscription. See the pricing page for the current plans.
Make sparks happen
Start with a lifecycle audit. The cheapest revenue you have is already on your list.
