From concept test to shelf, in one line.
- Concept generation
- Concept testing
- Naming and claims
- Launch plan
- Packaging and content
- Sell-in materials
New products, flavors and line extensions. Concepts written in your voice, tested with real audiences, and launched with the packaging, content and retail materials already in step.
Why launches stall
Great ideas die between the test and the shelf.
The concept scored well. Then the name changed, the pack came late, the launch content was briefed from a different deck and the retailer asked for a sell-in story nobody had written.
Branday keeps the whole line in one place. The concept that tested is the concept that ships, with the name, the claims, the pack, the content and the sell-in built from the same brief by agents that hold your brand and a team that has launched before.
By the numbers
Results you can point to.
60+
concepts developed and tested
— Branday delivery data, 2025
4.8/5
average approval rating
— Client approval surveys, 2025
3×
more concepts tested per cycle
— Across Branday projects, 2024 to 2025
What we offer
Every step of a launch, in step.
Channel-tailored
Launches for every kind of new.
- New productsFrom a white-space insight to a shipped SKU
- Flavors and variantsExtensions that grow the range, not cannibalize it
- Limited editionsDrops with a date, a story and a reason to buy now
- CollaborationsTwo brands, one concept, both guidelines respected
- New marketsThe same launch, localized before day one
- RelaunchesA tired SKU with a new case for the shelf
Runs on Branday OS
A launch that learns from every launch before it.
Concepts, test results and what sold live in Branday OS. The agents start from your previous launches instead of a blank page, and the launch team decides what goes to test and what goes to shelf.
- Context
01 Brief
The insight, the gap and the target. The OS adds portfolio, past concepts and test history.
- Agent Hub · Strategy
02 Strategy agent
Generates and ranks concepts against brand fit, incrementality and feasibility.
- Agent Hub · Content
03 Content agent
Writes names, claims, pack copy and launch content from the winning concept.
- Watchman
04 Launch team
Runs the tests, reads the results and owns the go or no-go with you.
How we work
A launch team that has shipped before.
- 01
Insight to concepts in a week
We read the portfolio and the category and come back with concepts worth testing.
- 02
Test, then tool
Nothing goes to packaging or production before real people have ranked it.
- 03
Agents plus a launch lead
The agents carry concept volume and content. A named lead owns the plan and the dates.
- 04
Everything from one brief
Pack, content, retail and paid come from the same approved concept.
- 05
Read the launch, feed the next
Sell-through and sentiment come back into the OS for the next line.
Questions
Frequently asked questions.
What is included in innovation and launch?
Concept generation and testing, naming and claims, the launch plan, packaging and launch content, and the sell-in materials for retail. One brief runs the whole line.
Can you work with our R and D or product team?
That is the normal setup. We bring the concepts, the testing and the go-to-market; they bring the product reality.
Do you handle the packaging too?
Yes, through our physical production line. Design to delivered, in step with the content.
Who owns the concepts?
You do, including the ones that did not win. They stay in your OS for the next cycle.
Do you do the consumer testing?
Yes. Quant concept tests and qualitative rounds with real audiences, read and ranked in days rather than weeks.
How fast is a launch?
Concepts in a week, test results in two, and a shelf-ready launch in eight to twelve weeks depending on packaging lead times.
What about regulatory claims?
Claims are written with the substantiation trail attached and reviewed before they go on a pack or an ad.
How is it priced?
By subscription. See the pricing page for the current plans.
