TikTok Shop and Amazon Live, run like a channel.
- Channel setup
- Show formats
- Host casting
- Weekly schedule
- Offers and bundles
- Clips and cutdowns
Hosts, formats, offers and a weekly schedule, planned from your brand's memory and read for revenue per hour. A live team that has sold on camera and knows what the algorithm rewards.
Why live stalls
One show is a stunt. A schedule is a channel.
Most brands go live once, with a founder, a ring light and no offer, and decide it does not work. The brands winning on TikTok Shop and Amazon Live run shows like programming: a schedule, recurring formats, hosts the audience knows and offers built for the moment.
Branday builds the channel, not the stunt. Formats and run-of-show from your brand's memory, hosts cast for your audience, and every hour read for orders.
By the numbers
Results you can point to.
60+
hours of live commerce produced
— Branday delivery data, 2025
4.8/5
average approval rating
— Client approval surveys, 2025
1.8×
average revenue per hour by month three
— Across Branday projects, 2024 to 2025
What we offer
Everything a live channel needs to keep selling.
Channel-tailored
Live where the cart is one tap away.
- TikTok ShopShows, affiliates and shoppable clips
- Amazon LiveShows tied to detail pages and deals
- Instagram and YouTubeLive events and premieres with product tags
- Your own siteEmbedded live for launches and VIP drops
- Retailer platformsWalmart and Best Buy live programs
- EventsLive from the store, the booth or the pop-up
Runs on Branday OS
Shows that learn from
every hour on air.
Run-of-show, hosts, offers and revenue per hour live in Branday OS. The agents plan the next week from what sold, in your voice, and the live lead decides what airs.
- Context
01 Brief
Products, dates and goals. The OS adds brand, catalog and every past show with its numbers.
- Agent Hub · Strategy
02 Strategy agent
Plans the schedule, formats and offers against revenue per hour.
- Agent Hub · Content
03 Content agent
Writes run-of-show, host notes, overlays and the clip cutdowns.
- Watchman
04 Live team
Produces the show, directs the host and reads the stream in real time.
How we work
A live team that treats air time like shelf space.
- 01
Setup in two weeks
Channel, catalog, affiliates and the first format designed and rehearsed.
- 02
Pilot month
Four to eight shows to find the format, the host and the offer that work.
- 03
Agents plus a live lead
The agents plan and write. A named producer runs the show and owns the number.
- 04
Weekly programming
A standing schedule the audience learns, adjusted to what sells.
- 05
Clips that keep selling
Every show becomes shoppable content for the rest of the week.
Questions
Frequently asked questions.
What is included in live shopping?
Channel setup, show formats, host casting and training, a weekly schedule, offers and bundles, and the clips cut from every show. Production is included.
Which platforms?
TikTok Shop and Amazon Live first, plus Instagram, YouTube, your own site and retailer live programs.
Where are the shows produced?
Remotely with a kit we ship, in your space, or in a studio. The format decides.
Does this connect with creators?
Yes. Creator and affiliate programs run in the same OS, so hosts and affiliates share one plan.
Do we need our own host?
No. We cast and train hosts for your audience. Founders and team members can host too, with coaching.
How many shows does it take to work?
The pilot month runs four to eight shows to find the format. Most channels find their rhythm by month three.
How do you measure it?
Revenue per hour on air, plus clip revenue after the stream, reconciled with the platform.
How is it priced?
By subscription, scaled to shows per month. See the pricing page for the current plans.
Make sparks happen
Start with a pilot month. Find the format before you build the channel.
