A woman wrapped in a teal velvet coat beside a peacock in a field of red poppies before blue velvet hedges

Paid social and search,
managed to CAC.

  • Meta and TikTok
  • Google and YouTube
  • Creative testing
  • Landing pages
  • Measurement
  • Scaling plan

Creative, media and measurement in one loop. Agents that produce and refresh the creative from your brand's memory, a media team that buys to the number, and reporting that ties spend to revenue.

Brands we make sparks with
  • Xtressé
  • XOMD
  • Upneeq
  • Letybo
  • TAO Beach
  • Maden
  • Hugel
  • SCS Energy
  • Avenue Sky Lounge
Four XOMD paid social creatives from October and a chart where performance fades and resets with each new batch
Refresh in days, not quarters

Why CAC creeps up

The media is fine. The creative ran out.

Most paid programs plateau for one reason: the agency buys well, the creative fatigues, and the next batch takes six weeks to arrive from a different team that was briefed from a different deck.

Branday runs creative and media as one loop. The agents produce and refresh creative from your brand's memory in days, the media team buys against it, and what performs feeds the next batch.

What we offer

Everything a paid program needs
to keep scaling.

All services

Channel-tailored

Bought where your customer is.

  • MetaProspecting and retargeting with creative that holds the first second
  • TikTokNative-first creative and Spark Ads with creators
  • Google Search and ShoppingIntent capture structured by margin
  • YouTubePre-roll that earns the skip button
  • Pinterest and SnapDiscovery channels for visual categories
  • Retail mediaAmazon, Walmart and retailer networks, in step with sell-in

Runs on Branday OS

Creative that already knows what performed.

Every ad, result and audience lives in Branday OS. The agents produce the next batch from what worked, inside your brand rules, and the media team buys against it the same week.

  1. Context

    01 Brief

    Targets, budget and audiences. The OS adds brand rules and every past ad with its result.

  2. Agent Hub · Strategy

    02 Strategy agent

    Writes the testing hypotheses and the channel split for the month.

  3. Agent Hub · Content

    03 Content agent

    Produces the variants in every format, on-brand by construction.

  4. Watchman

    04 Media team

    Buys, reads and reallocates. A named lead owns CAC with you.

How we work

A paid team that reports in revenue.

  1. 01

    Audit in week one

    Accounts, creative, tracking and landing pages, with the leaks ranked by dollars.

  2. 02

    Weekly creative cadence

    New variants every week, built from the previous week's read.

  3. 03

    Agents plus a media lead

    The agents produce the creative volume. A named lead owns the buy and the number.

  4. 04

    One dashboard, one CAC

    Platform data reconciled with revenue, so the number you see is the number finance sees.

  5. 05

    Scale by the month

    Budget moves to what works. No annual commitment you have to grow into.

Questions

Frequently asked questions.

What is included in paid acquisition?

Strategy, creative production and testing, media buying on social and search, landing pages, measurement and a monthly scaling plan. Creative and media are run by the same team on purpose.

Who owns the ad accounts?

You do. We work inside your accounts, with your pixels and your data, and nothing is locked to us.

How fast can you refresh creative?

New variants weekly by default. A rush batch on an approved concept is usually same-week.

What about brand safety and consistency?

The agents produce inside your brand rules in Branday OS, and a human reviews every variant before it is live.

Do you need a minimum media budget?

No fixed minimum, but the weekly creative cadence pays off fastest from about $25k a month in spend.

How do you measure CAC?

Platform data reconciled with your revenue, with incrementality tests where the budget justifies them. One number, agreed with your finance team.

Can you work with our existing agency?

Yes. Some clients keep their media buyer and use us for the creative loop and measurement.

How is it priced?

A subscription for the team, separate from your media spend. See the pricing page for the current plans.

Make sparks happen

Start with a paid audit. See where the next dollar should go.

A woman wrapped in a teal velvet coat

Growth services · Paid acquisition

Paid social and search, managed to CAC.

Meta and TikTok · Google and YouTube · Creative testing · Landing pages · Measurement · Scaling plan

Creative, media and measurement in one loop. Agents that produce and refresh the creative from your brand's memory, a media team that buys to the number, and reporting that ties spend to revenue.

Book a demoSee the work

Why it matters

The media is fine. The creative ran out.

Most paid programs plateau for one reason: the agency buys well, the creative fatigues, and the next batch takes six weeks to arrive from a different team that was briefed from a different deck.

Branday runs creative and media as one loop. The agents produce and refresh creative from your brand's memory in days, the media team buys against it, and what performs feeds the next batch.

Refresh in days, not quarters

Creative refresh · XOMD, October

Swipe →

What you get

Everything a paid program needs to keep scaling.

Paid social ads for XOMD, TAO and Letybo

XOMD · TAO · Letybo

Paid social

Meta, TikTok, Pinterest and Snap, planned, bought and optimized to CAC and ROAS.

Channels

Meta
Prospecting and retargeting with creative that holds the first second

TikTok
Native-first creative and Spark Ads with creators

Pinterest and Snap
Discovery channels for visual categories

Xtressé YouTube channel

youtube.com/@xtresse

Paid search and YouTube

Search, Shopping, Performance Max and YouTube, structured for intent and scale.

Channels

Google Search and Shopping
Intent capture structured by margin

YouTube
Pre-roll that earns the skip button

Retail media
Amazon, Walmart and retailer networks, in step with sell-in

Three Upneeq ad variants: Question, Myth and Effort
Question 41%Myth 33%Effort 26%

Upneeq · Winner: Question

Creative testing

A weekly creative cadence with hypotheses, variants and a read on every one.

TAO Chicago event landing page

taogroup.com/chicago

Landing pages

Pages built for the ad, not the sitemap, tested and iterated alongside it.

Blended CAC · 12 weeks

CAC$46↓ 9%
ROAS2.4×+0.3
Incremental64%+4 pts

 

Measurement

Incrementality, MMM-lite and platform data reconciled into one view of CAC.

Where the next $20k goes

Meta · prospecting$8k
TikTok · creators$6k
YouTube$3k
Search · brand$3k

Updated every month

 

Scaling plan

Where the next dollar goes, by channel and audience, updated every month.

Swipe →
All services ↗

How it works

A paid team that reports in revenue.

Every ad, result and audience lives in Branday OS. The agents produce the next batch from what worked, inside your brand rules, and the media team buys against it the same week.

Audit in week one

Accounts, creative, tracking and landing pages, with the leaks ranked by dollars.

Company Operating Context

Targets, budget and audiences. The OS adds brand rules and every past ad with its result.

Weekly creative cadence

New variants every week, built from the previous week's read.

Ecosystem · Strategy and content agents

The agents write the testing hypotheses and the channel split for the month, and produce the variants in every format, on-brand by construction.

Agents plus a media lead

The agents produce the creative volume. A named lead owns the buy and the number.

Watchman · Media team

Buys, reads and reallocates. A named lead owns CAC with you.

One dashboard, one CAC

Platform data reconciled with revenue, so the number you see is the number finance sees.

Scale by the month

Budget moves to what works. No annual commitment you have to grow into.

How Branday OS works ↗

Questions

Frequently asked questions.

What is included in paid acquisition?

Strategy, creative production and testing, media buying on social and search, landing pages, measurement and a monthly scaling plan. Creative and media are run by the same team on purpose.

Who owns the ad accounts?

You do. We work inside your accounts, with your pixels and your data, and nothing is locked to us.

How fast can you refresh creative?

New variants weekly by default. A rush batch on an approved concept is usually same-week.

What about brand safety and consistency?

The agents produce inside your brand rules in Branday OS, and a human reviews every variant before it is live.

Do you need a minimum media budget?

No fixed minimum, but the weekly creative cadence pays off fastest from about $25k a month in spend.

How do you measure CAC?

Platform data reconciled with your revenue, with incrementality tests where the budget justifies them. One number, agreed with your finance team.

Can you work with our existing agency?

Yes. Some clients keep their media buyer and use us for the creative loop and measurement.

How is it priced?

A subscription for the team, separate from your media spend. See the pricing page for the current plans.

Make sparks happen

Start with a paid audit. See where the next dollar should go.

Book a demoGet started