All work
skin that looks like skin.
- Client
- XOMD, physician-formulated skincare
- What we did
- Branding, campaign concepts, product imagery and motion
- Where it runs
- Social and email
- The brief
- A physician-founded skincare line, a cleanser, a serum and a moisturizer, that needed content as considered as its formulas.
- The insight
- Women who read ingredient lists notice when skin is retouched.
- The idea
- Content that lets skin look like skin: lit like editorial, shot for the vanity, true to real texture, at every age.
Branday set the look, pitched and tested the campaign concepts, and produces the feed, the product imagery, the motion and the emails, with the same rules from the first post to xomd.com. Strategy builds the story. Content shapes the language. Performance refines the results.
The idea
Look closer. It is still skin.
Move over the portrait: pores, freckles and fine lines stay in the picture.
Every age, in its own light. Stories, carousels and feed posts keep real skin texture, because this audience can tell when it has been smoothed over. Move over the portrait to look closer.
Motion
The ritual, in motion.
A sculpted jar turning, a vertical cut for each step and a 14-second paid film, for feed, web and email.
The feed
Product posts with a mood.
Feed posts lit like editorial: the lab, the vanity, the bag on the way out.
The rollout
From the shop window to the inbox.
Seasonal rollout visuals, the campaign calendar and the bundle emails, on one look.
One team
One look, every channel.
Agents carry the volume; a named lead signs off on every file before it ships.
0services, one team
0products, one ritual
0seconds of paid film, the doors open
0look, from the feed to xomd.com