Entertainment

Nightlife, hospitality and film. Nights people talk about, before and after.

Films, event identities, posters, LED walls and social for venues, festivals and productions. One team builds the look of the night, the content that sells it and the film that remembers it, at the pace a calendar of events demands.

Brands we make sparks with

The houses we light up.

Seven TAO Group venues across Las Vegas, New York and Chicago, plus the festival weekends and the films: the look of the night, the content that sells it and the film that remembers it.

  • Brand content, event identities and social for the flagship

    Restaurant and nightclub
  • Season identity, posters, social and LED walls

    Dayclub
  • Lineup drops, posters and ticket campaigns

    Nightclub and dayclub
  • Residency artwork, LED content and social

    Nightclub
  • Brand content, menus and event campaigns

    Restaurant and nightclub
  • Season identity and festival-weekend content

    Beach club
  • Brand content and hospitality film

    Sky lounge
  • Event campaigns

    TAO · Lollapalooza aftershows ▶

    Posters, landing pages, LED walls and social for every booking, in the house style.

  • The Director concept film poster

    Films and trailers

    The Director · Concept film

  • A Formula 1 car racing down the Las Vegas Strip at night for TAO

    3D and CGI

    TAO · Grand Prix film

  • TAO Chicago poster

    Venue identity

    TAO Chicago · Poster

  • Social and paid

    TAO · Brunch

Why entertainment brands burn out

A new event every week.

Branday keeps the venue’s identity, the typography and every past event in one memory. The agents turn a booking into a full kit in days, films are directed and finished in an AI-native pipeline, and a named lead keeps the craft where the crowd can see it.

  • 25%

    faster task completion with AI on the tasks it handles well

    — Harvard Business School & BCG field study, 2023

  • +20%

    marketing ROI reported by marketers where AI is deployed

    — Salesforce State of Marketing, 10th edition, 4,450 marketers

  • 74%

    of executives report a return on generative AI within the first year

    — Google Cloud, The ROI of AI 2025, 3,466 senior leaders

How we work

A team on the calendar, not on the clock.

  1. 01

    The house style first

    Venue identity, typography and past events go into the OS before the first booking.

  2. 02

    A kit per booking

    Poster, landing page, wall and posts for every event, produced in days.

  3. 03

    Films with a director

    Aftermovies and concept films directed and finished in an AI-native pipeline, with a human lead on every cut.

  4. 04

    AI production, human sign-off

    Agents carry the volume. A named lead signs off on every file before it ships.

  5. 05

    Measured by the door

    Ticket pages and ads are read every week and refreshed on what sells.

TAO Group work by Branday: a race car on the Las Vegas Strip at night
53 films and posters, delivered in real time across TAO venues.
TAO GroupNightlife and hospitality · TAO Group
3TAO venues and series on Branday OS
5films directed in an AI-native pipeline

Questions

Frequently asked questions.

How fast can you turn a booking into a campaign?

Poster, landing page, wall and social for a booking in days once the venue identity is in the OS.

Do you make films?

Yes. Aftermovies, concept films, trailers and hospitality films, directed and finished in an AI-native pipeline with a human lead on every cut.

Can you handle artist approvals?

Yes. Artist assets and approvals live in Branday OS, and Watchman checks every asset against them before it goes out.

Do you build LED walls and environments?

Yes. Walls, wayfinding and the build for the room, the festival and the pop-up.

Can you run ticket ads?

Yes. Lineup drops, countdowns and paid campaigns read every week and refreshed on what sells.

Do you work across venues?

Yes. One memory per house, so every venue in the group feels like itself and like the family.

Which brands do you work with?

TAO Group Hospitality, including TAO Beach, TAO Chicago and the Lollapalooza aftershows, and The Director.

How is it priced?

A subscription for the team, with production and media costs quoted upfront. See the pricing page for plans.

Make sparks happen

Send the lineup and the dates. A kit for every night in a week.

Entertainment

Nightlife, hospitality and film. Nights people talk about, before and after.

Films, event identities, posters, LED walls and social for venues, festivals and productions. One team builds the look of the night, the content that sells it and the film that remembers it, at the pace a calendar of events demands.

Book a demo

Brands we make sparks with

The houses we light up.

Seven TAO Group venues across Las Vegas, New York and Chicago, plus the festival weekends and the films: the look of the night, the content that sells it and the film that remembers it.

  • TAO Las Vegas

    Brand content, event identities and social for the flagship

    Restaurant and nightclub
  • TAO Beach Dayclub

    Season identity, posters, social and LED walls

    Dayclub
  • Marquee

    Lineup drops, posters and ticket campaigns

    Nightclub and dayclub
  • Omnia

    Residency artwork, LED content and social

    Nightclub
  • Hakkasan

    Brand content, menus and event campaigns

    Restaurant and nightclub
  • Palm Tree Beach Club

    Season identity and festival-weekend content

    Beach club
  • Avenue

    Brand content and hospitality film

    Sky lounge

Selected work

From the booking to the afterglow.

The Tao Group Hospitality film for the Lollapalooza aftershows

Event campaigns

TAO · Lollapalooza aftershows
The Director concept film poster

Films and trailers

The Director · Concept film
A Formula 1 car racing down the Las Vegas Strip at night for TAO

3D and CGI

TAO · Grand Prix film
TAO Chicago poster

Venue identity

TAO Chicago · Poster

Social and paid

TAO · Brunch
All our work ↗

Why entertainment brands burn out

A new event every week.

Branday keeps the venue’s identity, the typography and every past event in one memory. The agents turn a booking into a full kit in days, films are directed and finished in an AI-native pipeline, and a named lead keeps the craft where the crowd can see it.

25%

faster task completion with AI on the tasks it handles well

— Harvard Business School & BCG field study, 2023
+20%

marketing ROI reported by marketers where AI is deployed

— Salesforce State of Marketing, 10th edition, 4,450 marketers
74%

of executives report a return on generative AI within the first year

— Google Cloud, The ROI of AI 2025, 3,466 senior leaders

How we work

A team on the calendar, not on the clock.

  1. 01

    The house style first

    Venue identity, typography and past events go into the OS before the first booking.
  2. 02

    A kit per booking

    Poster, landing page, wall and posts for every event, produced in days.
  3. 03

    Films with a director

    Aftermovies and concept films directed and finished in an AI-native pipeline, with a human lead on every cut.
  4. 04

    AI production, human sign-off

    Agents carry the volume. A named lead signs off on every file before it ships.
  5. 05

    Measured by the door

    Ticket pages and ads are read every week and refreshed on what sells.
TAO Group work by Branday: a race car on the Las Vegas Strip at night
53 films and posters, delivered in real time across TAO venues.

TAO Group

Nightlife and hospitality · TAO Group

3TAO venues and series on Branday OS
5films directed in an AI-native pipeline

Questions

Frequently asked questions.

How fast can you turn a booking into a campaign?

Poster, landing page, wall and social for a booking in days once the venue identity is in the OS.

Do you make films?

Yes. Aftermovies, concept films, trailers and hospitality films, directed and finished in an AI-native pipeline with a human lead on every cut.

Can you handle artist approvals?

Yes. Artist assets and approvals live in Branday OS, and Watchman checks every asset against them before it goes out.

Do you build LED walls and environments?

Yes. Walls, wayfinding and the build for the room, the festival and the pop-up.

Can you run ticket ads?

Yes. Lineup drops, countdowns and paid campaigns read every week and refreshed on what sells.

Do you work across venues?

Yes. One memory per house, so every venue in the group feels like itself and like the family.

Which brands do you work with?

TAO Group Hospitality, including TAO Beach, TAO Chicago and the Lollapalooza aftershows, and The Director.

How is it priced?

A subscription for the team, with production and media costs quoted upfront. See the pricing page for plans.