Healthcare
Pharma, aesthetics and med‑tech. One team that already read the label.
Launches, brand systems, campaigns and content for pharma, aesthetics and med-tech, built in a regulatory environment. Every asset starts from the approved claims, and Watchman reads it before your reviewers do.
Brands we make sparks with
Experience you can
point to.
Five regulated brands across neurotoxins, ophthalmology, med‑tech and biosciences, every piece cleared through medical, legal and regulatory review.
Brands we make sparks with
Experience you can
point to.
K-TOX launch: name, film, social series, HCP toolkit, patient brochure, events and displays
Neurotoxin
Corporate story, keynote, visual language, monthly feed, email and motion
Corporate
Organic and paid social, creators, video, four email flows, packaging and web
Ophthalmology
Brand, packaging, product imagery, AI brand film, PDPs, provider microsite and email
HealthTech
Brand and content
Biosciences
Selected work
Launches that cleared review and still got noticed.
Launch campaigns
Letybo · K-TOX launch film ▶
A name, a film, a social series and the print behind it, cleared for the US market.
Provider and patient content
Upneeq · Creator video
Keynotes and sales decks
Hugel · Keynote
Events and displays
Letybo · Digital truck
Email flows
Upneeq · Welcome email
Why pharma creative stalls
Compliance is the starting line. Remarkable is the job.
Branday starts from the approved claims, the qualifiers and the required disclosures. Concepts, copy and layouts arrive review-ready, the same team writes for providers and patients with different rules for each, and Watchman checks brand, spelling, MLR rules and disclosures on every file before it reaches your reviewers.
300+
assets delivered across four regulated brands
— Branday delivery data, 2025 to 2026
64%
fewer compliance-related rejections
— Branday delivery data, 2025 to 2026
19
services delivered, from brand strategy to email
— Branday delivery data, 2025 to 2026
How we work
A creative team that already read the label.
01
Claims and safety first
We start from the approved claims, the qualifiers and the ISI, not from a blank page.
02
Review-ready drafts
Copy and layouts arrive with indication and safety language already in place.
03
One team, both audiences
The same people write for injectors, patients and culture, with different rules for each.
04
AI production, human sign-off
Agents carry the volume. A named lead signs off on every file before it ships.
05
Packaged for review
Every asset reaches your reviewers with claims, references and disclosures attached.
15 services for the US launch of Letybo, every piece reviewed before it ships.
— Branday delivery data, 2025 to 2026
Questions
Frequently asked questions.
Do you work inside our MLR process?
Yes. We build from your approved claims and disclosures, and every asset reaches your reviewers packaged with claims, references and the safety language attached.
Can you write for providers and patients?
Yes. The same team writes for injectors, patients and consumers, with different rules for each audience and the right disclosures on every piece.
What is Watchman?
Branday’s compliance layer. It checks brand, spelling and grammar, the MLR rulebook and the required disclosures on every file before client review. It does not replace your human or regulatory approval.
How fast can you move?
Review-ready concepts in a week for most launches. Social, email and sales materials run on a weekly cadence once the brand is in the OS.
Do you handle events and congresses?
Yes. Booths, displays, travel kits, digital trucks and the content that fills them, designed for the build and the show.
Can you build our HCP toolkit?
Yes. Approved posts, emails, event assets and logos, each with its copy and safety companion, in one link for every practice.
Which brands do you work with?
Letybo, Hugel Aesthetics, Upneeq, HyperMD and Freya Biosciences, across pharma, aesthetics and med-tech.
How is it priced?
A subscription for the team, with production costs quoted upfront. See the pricing page for plans.
Make sparks happen
Send the brief and the approved claims. Review-ready concepts in a week.
